Originally Posted by
oliver2002
As far as SR is concerned the general opinion is that they went belly up because they wanted to buy/merge/JV with a number of airlines: LO/SN/OS/TP etc. That is what killed them, not the cost of the product.
I remember. but the root cause, like with SAS is the captive market (CH or Scandinavia) is too small to sustain a "traditional" airline. Swissair tried the alliance or JV route, SAS tried some alliances and JV too (Spanair anyone?). And the first Swiss got rid of the alliances too, and it went down as well...