It all really depends on what you want to use the benefits for. I find my SWUs to be of decent value on domestic flights that are tough to get an UG. Now they are kinda worthless of Int'l travel unless you or your company buys Y, B or M fares but hey, it is a only discount after all. It is against the C of C to sell the gifted medallion status. If you have a SO or something, that could be beneficial.