Now that I've read the rest of the thread, it sounds like we basically need a poll. How many miles and how much did it cost, or equivalently, how many cpm do we typically pay?
Perhaps, but it is not your total spend that beloved leader SMI/J is focused on - it is the airfare cost per ticket that UA is focused on. For instance, my multisegment LAX-DEN-GRR/ORD-LAX from August (2 R segments, 1 T segment) shows a total spend of $491.05 but an airfare of $426.65 - so, $64.40 in taxes, fees, etc. that UA could care less about. For those doing routes in and out of UK and other places that tag a much higher set of fees, getting people to pull those non-airfare costs out will be important to not skewing the data.
David