I am glad that some people are enamored by the BOB options. I find them quite expensive and prefer to bring my own food if I am so inclined to eat during the flight. Then I know they won't "run out" or "we weren't catered", etc.
I prefer to bring my own, but it's nice to have the option, especially when you're on a transcontinental flight after a flight from Europe. Since I have the Delta AmEx, it's cheaper to BOB then purchase something at an airport.