ddallas

My guess is OD initially got promotional money from AMEX to put the cardboard displays with the AMEX cards and the vanilla reloads in the stores. There may be some promotional money the OD home office still receives for continuing the relationship. If the cards were very profitable for OD they would make sure they had them in stock. The racks would be sagging from the weight of the inventory. They'd have bins of vanilla reload cards that you would have to push past when you walked in the door. There would be a greeter person asking you if you would like to buy a vanilla reload card today. They'd have them at the checkout as impulse items. And so on. That's my take on it.