FlyerTalk Forums - View Single Post - Interesting column about FF programs today by Joe Brancatelli
Old Oct 19, 2012 | 1:32 pm
  #4  
Often1
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Join Date: Aug 2010
Location: DCA
Programs: UA US CO AA DL FL
Posts: 50,253
No news here. Can't sustain a system in which there are capacity cuts and thus fewer UG and award seats, with one in which there's no linkage to real dollars spent.

The system is moving towards a dollar spend basis, although it's all cloaked in bonuses and other smoke & mirrors.

Far better to bite the bullet and move to a simple spend system. The more you spend, the better you travel. You can get to the shiny plastic card by doing a lot of flying in cheap seats, a little flying in really expensive seats or some combination in the middle.

Couple of this with the simple fact that there will be three legacy carriers within a relatively short period of time and that means those three will be less reliant on loyalty progams to breed loyalty.
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