Originally Posted by
FWAAA
Branson figured he could sell premium cabin fares between the coasts and thus take away business from UA and AA (and DL, now that it has entered the market in a big way). VX has certainly been an annoyance to those competitors, but has been unable to price its product anywhere near profit-making, despite its ridiculously low labor costs.
How is VX still in business? Hope springs eternal.
It's not SRB that's implementing the business strategy. It's David Cush of VX. SRB can set an overall airline group policy but it's up to Cush and VX to agree or disagree and then implement.
Agree with your closing line.
