Let's just face it, the Business model, Execution Strategy, FF programs (All Inclusive), Communication, IT systems and CO Management mindset/approach to the business, is not such this new company can hold onto the pmUA business passenger with any regularity. It's becoming more evident as the months roll on. They've lost the battle with Loyalty, at least from my perspective, and it's anyone's guess how long it would take under "proper" Management and circumstances to get it back, if at all. Handcuffed fortress hub customers will not be enough to make this business tick.
A MAJOR Fail for not knowing their customer, or if they did know, choosing to ignore their expectations.
It's all just very unfortunate. Could have been a 180 from the results they are now seeing.
It's in the BOD's hands.