Thank you David Siegel for the letter, below, received today. You asked the question: "why would you book anywhere else?".

The reason is simple: I'm required to book work travel on our corporate site. And while I must book there, I have almost complete freedom to book the carrier and schedule of my own choice. Since on Frontier, per your letter, I'll only earn half as many miles as with ANY other carrier, the only carrier I'll avoid is Frontier.

Sincerely,
One of your infrequent flyers (for reason below, following your letter) and soon-to-be even less frequent flyer

EarlyReturns®
Frontier's Mileage Program
September 28, 2012

Frontier Airlines EarlyReturns Service Center
7001 Tower Road, Denver, CO 80249
(866) 263-2759
www.FiyFrontier.com

We have some exciting changes happening at Frontier Airlines. Effective September 12,2012, Frontier Airlines' web address changed to FLYFRONTIER.COM. At FLYFRONTIER.COM, you get more choice, more savings and more miles all with our best fare guarantee -- why would you book anywhere else?

FLYFRONTIER.COM Gives You More
When you book your travel at FL YFRONTIER.COM, you get the best savings and lower fees with more perks.
You' ll also:
• Earn 100% ofthe miles that you fly! You'll only earn 50% of the miles you fly when you book on other sites.
• Pay lower fees and enjoy more amenities with fewer restrictions.
• Get advance seat assignments when you purchase one of our three distinct fares -- Economy, Classic and
Classic Plus.
• Enjoy curbside bag drop at Denver lntemational Airport, Los Angeles International Airport, Las Vegas McCarran International Airport and Washington Reagan National Airport ~ only available when you check in at FLYFRONTIER.com!

EarlyReturns Awards Now Use Fewer Miles
l am also happy to announce that we are making booking travel using an Early Returns award even easier by
reducing the amount of mileage required. You can now redeem a one-way domestic award ticket for 10,000 miles -- that 's a 2,500-mile reduction. A roundtrip domestic award ticket is now 20,000 miles -- that's a
5,000-mile reduction!
Award travel is available anywhere we fly domestically ~ as well asl'o Mexico, Costa Rica, Dominican Republic and Jamaica. All our redemption rates have been reduced, so every destination is easier to reach. And to ensure your miles go further, you can now redeem for rental cars, hotel stays and more with our partner award redemptions.
Additionally, if you are a Frontier MasterCard00 holder, you can redeem companion tickets for 5,000 fewer miles to any destination we fly -- a cardholder-exclusive benefit!* If you are not already a Frontier MasterCard holder, I encourage you to sign up at FLYFRONTIER.COM today.
Thank you for being a valued EarlyReturns member, and I am committed to ensuring that Frontier remains your airline of choice. Check out the new FLYFRONTIER.COM today!
Sincerely,
David Siegel
President and Chief Executive Officer
P.S. Don't forget to update your email preferences in your EarlyReturns account to stay in the know!

Thanks again for the letter. I am glad you reduced the miles for an award back to the old level. Was it last year or the year before when I had 19000 miles, expecting my next flight would earn a free ticket to go skiing? But right before booking a ticket that would earn the award, I received your earlier letter, notifying me that the EarlyReturns miles required for a free ticket increased to 25000. Remember that? I do.

I figured the amount required for an award on Frontier would always dangle just out of reach so I stopped booking on Frontier. Still, work sometimes dictates a schedule that Frontier best meets so I book an occasional trip and now I have 24000 miles. This change is welcome! I just don't know when I'll book Frontier. Maybe a self purchased ticket for a ski trip, booked on FlyFrontier.com? We'll see....