Quality is not necessarily correlated with price.

Wine is a great example of that. Beyond a certain baseline price-point, you're often paying for the name/allure of a region.

A case in point would be a comparison of relative bargain wines from up-and-coming regions with very entrenched/notable regions; plenty of wines from up-and-coming regions are considered at par with more established regions/wineries/etc. when evaluated side-by-side, blindly.

A good bottle of wine can be found for a very reasonable price, all the world over.