Is this new ? 20kr for a coke ?

In danish http://www.takeoff.dk/news/23788

google translated

SAS stops serving of free non-alcoholic drinks - except water, coffee and tea - outside the main meal to passengers on langruternes economy. Joins thirst itself, costing a soda DKK 20

To save the SAS just stopped to allow passengers in economy free soft drinks and juices on the company's long routes in addition to the main meal. Water, coffee and tea is still free for the entire flight, confirming press officer for SAS in Denmark, Trine Kromann-Mikkelsen, to takeoff.dk
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As part of the new policy from the headquarters in Stockholm will travel on its long-haul economy class now only complimentary beverages, including wine and beer, the serving of the meal.
If the passenger example. want a soda outside meal times, passengers as part of its new policy on long route economy into the pockets. A can of soda with 35 oz. costs DKK 20 am willing to flush ...
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"It's all part of the product update on our long routes where the product needs to be more uniform, whether we fly to Asia or the United States. Some of the time, cabin crew saves, the future need to be more visible to passengers in business class and economy extra, "says Trine Kromann-Mikkelsen.
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She says that travel agents last week got mail about changes to the service concept of SAS 'long routes, which entered into force on 1 October.
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