I mostly fly LO out of MM airlines, but it is advertised on *every* flight full of regular travellers. I have also seen posters on airports. I have seen also credit card advertising campaigns, which are also usually trivialized. Now there is a campaign in Poland with "use your card and fly for free". This is a great way to trap people who have no experience in flying. As someone wrote above, I feel *very* uncomfortably when I deal with companies, where every small print has to be checked.