Totally understand and agree. Once you sample the EK way in F, you become very wary of other airlines. Having tried BA F, the Concorde lounge (where the staff felt as if they're just doing their job), EK is on a completely different level, BA don't cut it.

I just booked for myself a EK F long haul after weighing against it QR and EY in J/F. Couldn't help but lean towards the value of Skywards miles. Will have enough for a BEY-AU return in F, after having redeemed one for my wife just few months ago.