When I started with MyPoints, I cashed in my first award for UA miles. Then I discovered the gift cards. Those e-mails and surveys add up, as do the printed coupons (for those of us that use grocery coupons). In three years, I have collected almost $1100 in gift cards with enough points for another $200. New appliances for my kitchen with no $$ out-of-pocket. ^

BTW, I have occassionally attempted a MyPoints survey, not qualified, and not gotten my 10 points. An e-mail to customer service with the survey info and survey number has always gotten me a prompt apology and points in my account. Of all of the similar programs that I have participated in, the customer service at MyPoints is by far the best. ^