Originally Posted by
scubadu
No, it really didn't in the grand scheme of things. In the aftermath, few actually remember it. Apple didn't actually fix initial issue in hardware. They offered people free rubber bumpers that cost Apple almost nothing (quite literally), and it turned out not nearly as many people even took them up on the offer as they expected would (including me). Furthermore, many who did take the offer, likely wouldn't have purchased the bumper for $29 anyhow, but took it because it was free so you really can't argue lost revenue on an incredibly low margin product that many wouldn't have bought anyhow.
Well there was shipping too, but that is of course tiny compared to the huge customer service impact and hours spent by senior and junior staff dealing with the mess. I said "big cost and
effort"
If you are asserting that the financial cost from "Antennagate" to Apple was "big" would you care to share the numbers, in dollars, of that cost/impact? If you have that data, I'm certainly interested. If you don't have that data, on what standing are you asserting that it was a "big" impact?
Sorry but I'm not interested in poring over the Apple annual report. It seems that some others here have? I do recall at the time Apple stating that it had a negative impact on their earnings, however slight that may have been.
Are you really asserting that "Antennagate" was a significant financial impact on Apple, and presented any type of speed bump to becoming one of the most valuable and profitable companies in the world?
It was a speed bump. Not just in cash, but in productivity. Their antenna design team shut down future work to deal with Antenna gate and they even shut down their testing center for a day to invite reporters in. Their earnings and profit would have been higher. Even if only by a 7 figures, 7 figures is significant to me. And it is even significant to Apple cost control accountants, if not Wall St.