FlyerTalk Forums - View Single Post - iOS 6 is here
Thread: iOS 6 is here
View Single Post
Old Sep 27, 2012 | 3:50 pm
  #141  
scubadu
Community Builder
All eyes on you!
15 Years on Site
 
Join Date: Sep 2008
Location: AUS
Programs: AY+ Platinum, BAC, AA, Hyatt Globalist, Amex Plat
Posts: 7,523
Originally Posted by stimpy
Not quite correct. Antennagate garnered a big response and effort and financial cost by Apple. That was a grass roots effort that had excellent results.
No, it really didn't in the grand scheme of things. In the aftermath, few actually remember it. Apple didn't actually fix initial issue in hardware. They offered people free rubber bumpers that cost Apple almost nothing (quite literally), and it turned out not nearly as many people even took them up on the offer as they expected would (including me). Furthermore, many who did take the offer, likely wouldn't have purchased the bumper for $29 anyhow, but took it because it was free so you really can't argue lost revenue on an incredibly low margin product that many wouldn't have bought anyhow.

If you are asserting that the financial cost from "Antennagate" to Apple was "big" would you care to share the numbers, in dollars, of that cost/impact? If you have that data, I'm certainly interested. If you don't have that data, on what standing are you asserting that it was a "big" impact?

In Q3 of this year, Apple generated $35 billion in revenue (that's billion with a "B" in 3 freakin' months) and $8.8 billion in net profit. They shipped 17 million iPads and 26 million iPhones (again, in three months and that is with many knowing the iPhone 5 was coming soon). For iPhones that was a 28 percent year over year increase. They currently have ~$28 billion in cash and exactly zero debt (as in none, nada, zip)

Are you really asserting that "Antennagate" was a significant financial impact on Apple, and presented any type of speed bump to becoming one of the most valuable and profitable companies in the world?

Regards
scubadu is offline