Well, that 30K points per person per direction, which is 120K points total. Plus $1200. This is no bargain at all. If we conservatively value the points at 1 cent each, that's $2400 already. Plus the cost of the coach tickets.
I have to think they were wrong about 100K for first class, unless they thought you meant Athens, Georgia. USAir is 125K for first. But as I said, business is fine.