Originally Posted by
LTN Phobia
For me, it's more focused on brand avoidance than loyalty. What I might appear to be loyal to is in fact what I do not consciously avoid.
When you wish to avoid a lot of brands, many through no fault of their own but more to do with something not fitting what I want and not meaning that they are bad brands in the slightest, you are left with a few which you do not wish to avoid.
Waitrose is one that I do not avoid. Tesco, I'm happy to order online for water, loo paper etc but I do not want to go to the store unless absolutely necessary because it tends to be crowded. Harrods, I avoid on weekends, for instance.
Theres a lot to be said for that.
Take Cornwall, you shop for food at whatever shop is where you live generally.
Other things either involve traveling or Internet shopping so brand loyalty might well be dictated by location rather than loyalty.
Take the largest population town in Cornwall, St. Austell, poor town centre and either tesco or asda. And for the waitrose lovers, the closest is in Saltash which is 45 mins away on a good day !!
cs