Originally Posted by
jackiedada
Settting the bar that high might make it even more exclusive than IO, i think

I doubt it, there are many of us that are 300k+ right now, annually, and don't have a hope of becoming IO.
A tier that recognizes the achievement of somebody flying 300k+ tier miles annually sure would be nice, as of today people that fly that much on EK are treated the same as somebody that just has 50k tier miles, which could be from just a single F return.
Most other FF programs have tiers to recognize their high-spend overachievers, but EK doesn't, as IO is not oriented towards that. All you need to realize this is to look at the post where chinatraderjmr has mentioned his travel expenses for the past 10 (?) years and only now being invited to IO after the intervention of somebody he spoke to at EK. IO is primarily oriented at people that can influence the travel patterns of many other people.