Originally Posted by
jackiedada
I would say these 1000 people need to make a big noise before leaving so that EK listens. And a global airline competing in today's world can't afford not to listen to its customers, especially its most loyal ones.
True, EK has a great product but they are in an industry that is getting increasingly consolidated, competitive, with rising fuel costs, and a product that is now getting copied by others. The EK hard product has also been going down and is nowhere near what it was in the 90s or early 2000s. So, its shouldn't be long before they start 'really' caring about Skywards.
Anyway, as you can see, I am a die-hard EK fan (so far...) lets see what the future has to offer
EK is not going to listen to 1000 people unless those 1000 people are regular premium class big spend flyers, and even then dont expect them to listen very hard. Yes, the product is not what it was a few years ago but it is certainly better then the 90's. In the 90's there were no private suites, 380's & DXB was a miserable airport with a windowless room that was called the First class lounge. But EK was & is still superior in many ways for those of us who pay for a premium product. As for the masses that pay for Y, they are mostly driven in this part of the world by price & EK has in many cases the lowest price. One other thing to remember, EK probably carries more first time flyers & people that won't take more then 2 flights in their life then probably any other carrier. In many ways it's very similar to Macau, which now makes more money w gambling then Las Vegas. Those gamblers may only come w €10 each but they get millions of them thru the doors. EK has a very similar sub-clientele of passengers who spend close to nothing & won't come back again but there are millions of them to keep coming thru DXB & EK greets them with open arms