Originally Posted by
chinatraderjmr
EK has never been one to worry to much about Skywards. In fact I would bet many execs find it more trouble then it's worth. It was and is just a necessary evil that is part of running a world class airline. The difference between EK & many of its competitors is that EK knows they won't lose their premium customers & the economy customers fill up the planes because of price. It's important to remember that there was no Skywards in the 90's & EK was already well on its way to where it is today, competing w airlines that have had FF programs for years. I'm not saying I agree 100% with this thinking but know some execs that do.
I agree with you. Lets face it, in this cost cutting times, why would they pay an extra cost when its works as is to their advantage.
Originally Posted by
jackiedada
I would say these 1000 people need to make a big noise before leaving so that EK listens. And a global airline competing in today's world can't afford not to listen to its customers, especially its most loyal ones.
True, EK has a great product but they are in an industry that is getting increasingly consolidated, competitive, with rising fuel costs, and a product that is now getting copied by others. The EK hard product has also been going down and is nowhere near what it was in the 90s or early 2000s. So, its shouldn't be long before they start 'really' caring about Skywards.
Anyway, as you can see, I am a die-hard EK fan (so far...) lets see what the future has to offer
I agree, but we are "a drop of water" in an ocean to them. EK has had several millions of passengers to be distracted by noise from just a few like us. I would really love to see some data about FF in Skywards though to know how many there are like us, and if there are patterns that show walk-outs related to different aspects of the business, including the FFP.