Originally Posted by
jackiedada
You just made a choice and since there would be many more like you who are planning to switch, shouldn't EK start getting worried that they need to seriously enhance the program? Unless, you are saying that EK (and its 'local' management) couldn't care less so long as their planes we full (of QF FFs of course) and they were making money and the entire Skywards desk didn't have anything to do (as no Skywards FF left) except play with paperweights, pens, sticks, and b@!!$. Of course, this is an extreme example but I hope you get the drift....
EK has never been one to worry to much about Skywards. In fact I would bet many execs find it more trouble then it's worth. It was and is just a necessary evil that is part of running a world class airline. The difference between EK & many of its competitors is that EK knows they won't lose their premium customers & the economy customers fill up the planes because of price. It's important to remember that there was no Skywards in the 90's & EK was already well on its way to where it is today, competing w airlines that have had FF programs for years. I'm not saying I agree 100% with this thinking but know some execs that do.