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Old Sep 12, 2012 | 4:11 am
  #23  
KU104
All eyes on you!
10 Years on Site
 
Join Date: Jan 2012
Location: Kuwait
Posts: 370
Originally Posted by jackiedada
You just made a choice and since there would be many more like you who are planning to switch, shouldn't EK start getting worried that they need to seriously enhance the program? Unless, you are saying that EK (and its 'local' management) couldn't care less so long as their planes we full (of QF FFs of course) and they were making money and the entire Skywards desk didn't have anything to do (as no Skywards FF left) except play with paperweights, pens, sticks, and b@!!$. Of course, this is an extreme example but I hope you get the drift....
Yes they would be full of QF FF's instead of Skywards FF's. But how many seats are given for "free" or "upgraded" FF's per A/C? EK will be gaining profitability, not a single plane will be flown that is full with "free flyers".

I get what you mean, but what my point is about, is that there are not enough die-hard FF who would stop flying EK, or FFP memeber walk-outs to warrant a change through the eye's of EK management. If 1000 people leave Skywards, I'm sure 100,000 would still remain. Not everyone is concerned with earn/burn and status recognition, as much as service and product delivery. Remember, not eveyrone is an FTer!

Sure, I would leave Skywards, but my ticket would still be bought from EK, I would fly on EK, and use EK's service. And so will any QF FF's who apparentley will be getting more convenient European connections. Would they be opening Skywards accounts, if they are earning all their QF program entitlements on board EK? I'm willing to say No, they wouldn't join Skywards because they are already with the better FFP in this marriage. I would go as far as say it might be a step down for them. On the other hand, how many Skywards members would have the idea to join another airline's FFP while still flying on EK and booking through EK? Not many, because they aren't as addicted to FFP as us. Exactly like how not many people would pay for a roundtrip of DXB-DOH-DXB on the same day just to renew status!
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