This is clearly a calculated move that was planned in advance, executed according to an internal perception of company benefit, and won't be rolled back unless there is a clear business reason not to. TOD upgrades will always trump elite benefits.

The only voice UA cares about any more is the revenue voice. So, despite being an IAD flyer with lots of UA flight options, the last 5 months and $16k spend have gone to AA. I have 3 TATL flights on the books, two in C, and they will get all of my business next year (except a VS flight or two). It's worth it to me to do a connection and add an hour to be in F and get treated with respect. End of argument. UA...doesn't....care....about any of this "response". Cash talks. Period.