UA Insider,
Add my view to this being a huge backward step. OK, so the reasoning is people abusing the info, and potentially causing you IT/Revenue issues, I cant see how it can possibly be confusing people - unless the click the little link, they dont even see it!
To solve all these problems why dont you:
1) make it available either (a) only for elites or (b) only for logged-in members
2) once it's only usable when logged in, if you suspect any members of abuse/excessive queries, then suspend their MP accounts.
This solves all your problems (confused users, abuse, screen scrapers etc). If this is what UA is working on, can you confirm this with an approximate timeline?
Thanks
UFO