Originally Posted by spin88

BUT, any communication that has to include the phrase "I don't expect everyone here will believe me" to a group of people that includes customers that like me spend $50-60K per year, and a whole lot more who are spending $20-30K per year, says that you are doing MAJOR MAJOR damage to the brand.

At the point you are right, very few folks beleive anything that UA has to say. You did not make these decissions, but they were made, and now UA is at a place where its best customers don't believe what UA has to say.