I feel bad for Shannon. She has to comply with the messaging gnomes and various counterproductive decisions by the masters of the universe who think they can do no wrong and view us as a bunch of spoiled whiners (and impression not helped tonight). I'm sure they think they don't need us as long as they have their precious kettle gold mine.
I'm guessing Shannon told them we would react like this, and that it's stupid to just arbitrarily take this action without the path forward already in place. Many of UA's elite flyers are drifting away, but I don't think it's enough to get on the radars of said masters of the universe and the rubber stampers they "answer" to.