So if you sign up with auto4sq be careful, mix it up a bit.

I have also been googling Topguest- trying to understand- and this is what I found- (you may know already.) Up until now TG's business model was to make money when you sign up for a loyalty program through Topguest. In December, Topguest was bought by Switchfly, (formerly ezrez software) switchfly.com. Topguest's founder left in June to work for the VC company that gave TG their startup capital. According to this article, Switchfly bought TG to integrate with its other products and offer its clients functionality around social media ( thats my take) http://techcrunch.com/2011/12/13/erez-topguest/

here is some background on switchfly from their website:

Switchfly is a software-as-a-service provider of travel, loyalty and payment solutions

the comprehensive Switchfly product suite includes:
• Travel commerce platforms for airlines, hotels and OTAs
• Loyalty point redemption platforms for travel and financial services loyalty programs
• Payments engine for digital wallets, payment services and loyalty programs
• Social media solutions for travel providers, loyalty programs and merchants
• Mobile platforms to enhance shopping, loyalty redemption and social media experiences

Switchfly, which services clients on six continents, processes more than $750 million in transactions annually and loyalty program members have redeemed more than 100 billion reward points through its platform.

article on founder http://startuphood.com/2012/06/15/to...-as-principal/