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Conclusion

This was certainly an epic journey, a round the world trip that began in mid-May and ended in late August. I was fortunate to sample five different airlines in one trip, three of which are Skytrax certified Five Star airlines. I was also able to travel to exotic destinations such as Doha, a city which I never dreamt of visiting in the near future(unless I suddenly wound up with a huge stash of cash).

Travelling in Business Class certainly elevated the journey into a unique experience. Focusing primarily on Qatar Airways, I was absolutely blown away by both its hard and soft product. Obviously, their seats were not necessarily brand new, but it was evident that much though had been given to achieve the right amount of space, privacy and comfort. The entire cabin was still immaculately well maintained, despite its launch dating back almost 4 years ago.

The Premium Terminal at Doha was definitely an exclusive oasis under the grueling heat of the Arabian sun. Again, the facility was in very good condition. The plethora of facilities afforded made it a pleasure to spend time, and certainly was worth the effort of rerouting through Doha. I would be even more impressed if they decide to build an even bigger one in the New Doha International Airport, instead of following the suits of traditional airline lounges within the terminal complex.

In terms of "software", the luxurious Ferragamo amenity kit and the very comfortable pair of pyjamas is definitely an industry leading offer. Why can't other carriers do the same? Haha, anyways I am definitely a suck up for freebies. The feast on board was also one of the highlights of the trip. Three full meals in a matter of 13 hours was surely a challenge, but Qatar Airways did not leave anything to chance. I was only able to sample a small selection from the extensive menu, which came in a nice leather folder.

And of course, who could forget, customer service. The staff were definitely not "Singapore Girls", or "Asiana Girls", or the overly polite ANA crew, but they were nonetheless enthusiastic. This to me is the most important criteria for a good service. The crew were all too happy to attend to passengers request, to observe the minor details and most important, to excel above and beyond. On both flights, the inflight supervisor were courteous and went the extra mile to personalize the service. The flight attendants, who offered to set up my bed or instinctively turn off the IFE screen when I was asleep, truly made my journey a first class alike experience.

They say nowadays that Emirates is the dominant figure in the aviation industry, amassing huge passenger volume by providing an affordable but good product. But I believe Qatar does not have to follow in the same suit. Although Emirates poses as an enormous threat in the leisure travelling market, I know Qatar will excel well in capturing traffic from the premium market in the future, and for good reason. If you were offered a brand new 787 flatbed seat, with a wide range of inflight entertainment and excellent privacy. If you were offered a personalized customer service in the air and potentially on the ground with the new Doha Airport in a first class like manner. Why wouldn't you fly Qatar Airways, the crown jewel of the small Middle Eastern state of Qatar?