Figure Ticket sales cover the cost of showing it. Maybe a little less. Concession is where they kill it!
A $5 soda that cost them $0.50 to put in your hand, a $10 'tub' of popcorn that cost $0.25 to make That $7.50 box of snow caps or jujubees? Yeah you know it cost them less then $1 to buy. That is why you bought it at Wal-Mart for $1.25 :P