I just got this in the (physical) mail:
Dear sdsearch:
Congratulations! You've been awarded Choice Privileges Lifetime Elite Gold status! This special benefit is only available to loyal Choice Privileges members who have earned over one million lifetime Choice Privileges points.
It came with a card that shows my lifetime status, but not my current status. (Unlike, say, AA, which has the number of MM on the regular status card.) So my regular higher status card still trumps that (the letter explains that, in case I were to wonder), and there's no point carrying this card around as far as I can see.
(I'm still Diamond this year, and will be at least Platinum next year.)
Still, it's nice to know that once I stop being in a situation where I need so many hotel rooms a year, I'll still have Choice status of some sort.
Is this documented anywhere? Is it new? I don't remember ever hearing of it before.
Btw, all I know about this is what the letter said (quoted above). For example, I do not know if there is further lifetime status to be had for even more lifetime points, nor do I know if there are any other requirements (like having been a CP member for x years or having had some sort of annual elite status for y years).