So I've noticed many of you have noted that usairways.com has changed, and removed the "swoosh" theme, along with the red, white, and blue stripe at the bottom of the page.

I have also noticed that the PDF timetable no longer shows a swoosh, as does my mobile web. They redid the gate/ticketing areas with a blue background similar to the safety video, and I am noticing that express/shuttle are also sporting a new logo with this background.

What's the reasoning behind this?

New logo here: http://flybgm.com/files/1920x850-Exp...o-Centered.jpg