Sort of off topic, but I like the club access and the free food when Im traveling for pleasure... after 3 or so days of eating out every meal, its sometimes nice to hop to the club for a light dinner. I generally get "fooded out" after a few days. I also like to start my evenings off at the club for a free (or really cheap) drink from the bar (honor).


Back to the original post - I generally like to keep all my loyalty with one brand which aligns strongly with the discounts my company gets for travel. It allows me options in major cities and in general gives me decent prices for nice hotels.

I think its much easier to match between the different hotels vs air carriers so its easy to transfer your top tier elite status around to different brands if you are so inclined. Also, its alot easier in hotels to get mid tier status for free (or so) with a credit card, which makes elite status a little less valuable in the hotel space in terms of retention.