Originally Posted by
MNManInKen
You, sir, should sign up to the beardie bloke's airline.

Which airline is that?
What I can see happening if you want it to remain the BAEC is something along similar lines to the Air Canada/Aeroplan programme. Avios.com will eventually become the earning and burning programme while the BAEC will deal with the status side of it alone.
Seems the best idea.