It is safe to wager that the HC brand manager who came up with idea for the HC Miles has gotten his or her rear end a good chewing by upper managers.
Based on the outcome and the PR that Healthy Choice received, if this person worked for me, I'd give them a promotion! But I
would tell them to be more careful about the "details" next time.
[This message has been edited by PremEx (edited 02-02-2000).]