One thing i have to say, I disagree they were concerned about selling at a loss... if you think about you can spend 1,000,000 on a comerical, and how many commericals they can do nationally in a year, it is a great investment. They want to generate excitement about their product, microsoft gives away the IE5 browser... create excitement. If the products are good, they will generate loyalty, but what they are doing is introducing people to a product. I would love to have everyone mentioning my company or our products... wow we would be so busy (wait, that is a bad idea.. LOL)

Kudos to Healthy Choice!