I too questioned the morals of going all out like Pudding Guy did, but then I came to one conclusion for Pudding Guy: WAY TO GO!!!
I am an account manager who works with a *huge* e-Commerce retailer here in the Northwest. I know that I have to be very careful about the wording in promotions that I use. And if you are a company of any size, the promotion usually must be run past legal. I originally thought that this was another one of those promotions that was put in place before any thought was put into and passed by legal, the bean counters, marketing, etc. never thinking that someone would use the program like Pudding Guy did. But with all the free advertising that they have received, how do we know they didn't intend for this to happen?
I've seen some dumb promotions as of late...remember the guy who spent tons of money to buy pepsis so he could win a fighter jet? Or all the people in California who lined up to buy electronic products on the MSN $400 rebate because Microsoft forgot to close the loop?