Excellent points BlondeBomber and Punki about censorship and polite disagreements (I hope this a majority view and not a minority viewpoint).

I don't know if the airlines will impose a cap or not on buying miles. AA was among the two airlines which did not have a cap for this promotion, they are among the most aggresive in selling miles.

For some of us this deal (I mean the 25c pudding) was simply not available. I remember a discussion in FT a while ago about the cheap pudding. If the items are priced higher, e.g. cereal there is much less incentive to buy a truckload of merchandise.