I disagree with myleguy's assertions but would never ban you for a contrary view! Healthy debate on Healthy Choice I say.

With the print and electronic media coverage, who knows how many column inches or minutes of free publicity Healthy Choice got. As a company they could retreat inside their shells or take advantage of the "bounce" from this coverage.

Also, how many people bought HC with the intent of redeeming miles but never did? They probably did more business from people with good intentions than they "lost" from Pudding Guy.