I did some calculations in my head also. I had the thought that this publicity might be a downside to future promotions, but then I thought about the publicity Healthy Choice has received this past week. Wall Street Journal article, TV spots on NBC in the morning and the evening. What did they shell out for Pudding Guy? $12,000 face value, even if they spent $50,000 when all the expenses are added in, they got a deal. Prime time news coverage for $50,000 and several plugs for what a great deal it was to buy Healthy Choice pudding. I am sure the executives are really happy with the promo plugs they have received. I wouldn't be surprised to find out there are board meetings everywhere figuring out how to get the next big winner. Remember that greed is what is making all these TV shows a hot item now. People want to know that someone out there is getting a good break. And the company is getting what they ultimately wanted - exposure for their product.