Originally Posted by
dcline414
Good point about Lakewood. The naming rights probably don't benefit the sponsor much since everyone just knows it as Lakewood (the only consistent part of its name!)
I'll defer to you as to the PR benefits of naming rights... I would think that they are at least marginally profitable since companies keep buying them, but I'm certainly no PR guru. Perhaps it's a losing investment for which it is quite difficult to accurately measure an ROI.
Sort of like how Sears Tower was a black hole for Sears I guess. Who would have thought that investment would lead to them being bought out by K-Mart???
I don't thing naming rights are necessarily bad PR, I just don't think DL needs to invest in that kind of exposure in their hometown. Again just my opinion, they may prove me wrong. They certainly invest in marketing here w the major venues & other things like the Delta Classic Concert Series at Chastain.
Where it has gotten completely silly IMHO is college bowl games. The former Poulan Weedeater Bowl was silly in a good way, of course. And I would be a fan of a Dixie Crystals Sugar Bowl because that would make sense & given the company's roots in New Orleans. But really, the TaxSlayer.com Gator Bowl?