Originally Posted by
PRWeezer
Lest we forget the history of the Lakewood Amphitheater then Coca-Cola Lakewood Amphitheater, back to just Lakewood, did a drive by with Hi Fi Buys, oh and now is rent to own Aaron's. Naming rights can be a lost (profit) cause in the name of marketing exposure.
In any case, I can't recall Delta paying for naming rights at an ATL venue. Nor do I think it would make sense for them here to name the venue vs being a major sponsor. They can keep their profitable sports charters over naming a sports venue IMHO.
Good point about Lakewood. The naming rights probably don't benefit the sponsor much since everyone just knows it as Lakewood (the only consistent part of its name!)
I'll defer to you as to the PR benefits of naming rights... I would think that they are at least marginally profitable since companies keep buying them, but I'm certainly no PR guru. Perhaps it's a losing investment for which it is quite difficult to accurately measure an ROI.
Sort of like how Sears Tower was a black hole for Sears I guess. Who would have thought that investment would lead to them being bought out by K-Mart???