Originally Posted by
shorthauldad
Not sure you've really understood my PoV: I have a Twitter account! I have a Facebook account!
Q: What, fundamentally, is the difference between sending a direct message to a company via Twitter, and sending them an email?
I have never said that only the direct message part of the social channel should be used. Unlike email - which only allows for 'direct messaging' - the social channel is much more diverse and can therefore be used in many ways that direct messaging / email cannot.