As a 2P and 1P in the good old days, I could occasionally count on F. Between E+ and the occasional F, this made me pursue Silver for spouse and I for almost a decade.When e500 went away, then at least a 2P could enjoy E+. When E+ at ticketing went away, then Silver meant nothing to me.

Now we fly a combination of paid Y and paid F on the most convenient airlines, which so far haven't been UA. These two things have cost UA at least $10k in revenue from my family (personal spending) during the past 12 months that have now gone to HA, Delta, and US Air. Without question, all the these recent flights on other carriers would have been UA in the past to achieve 2P, if not 1P.