Originally Posted by
layz
Does BA's sponsorship cover the Paralypics? I noticed that Sainsbury's sponsorship seems to just cover the Paralympics and not the Olympics so it looks like sponsorship can be limited to just the one event.
And I've just noticed an advert for Channel 4's coverage, rather than the BBC's, which I found surprising given the infrastructure that Auntie has laid down for the Olympic coverage.
Originally Posted by
layz
Even so, it would be a nice gesture if they run this over the Paralympic period too.
^