Originally Posted by
oopsz
The 1K is going to keep buying UA tickets whether he gets upgraded or not on any given flight. His revenue stream is secure.
Yet if the 1K starts missing enough upgrades with regularity, and has poor operational / CS experiences, and generally feels pi$$ed on by the airline, that 1K may become an ex-1K, and thus the revenue stream is not so secure.
Basically, "2012".