FlyerTalk Forums - View Single Post - Marriott Plat new to Honors question about brand ranking
Old Aug 4, 2012 | 1:36 pm
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MS02113
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Join Date: Jan 2010
Location: Boston, MA
Programs: DL Diamond, HHonors Diamond, National Executive Elite
Posts: 2,473
Hilton Worldwide's brands are traditionally ranked as follows, from most amenities to least:

Full Service: Hilton Brand (Analogous Marriott Brand)
  • Waldorf Astoria Hotels & Resorts (Autograph Collection, The Ritz Carlton)
  • Conrad Hotels & Resorts (JW Marriott)
  • Hilton Hotels & Resorts (Marriott, JW Marriott)
  • DoubleTree by Hilton
  • Embassy Suites

Focused Service: Hilton Brand (Analogous Marriott Brand)
  • Hilton Garden Inn (Courtyard by Marriott)
  • Hampton Inn (Fairfield Inn)

Extended Stay: Hilton Brand (Analogous Marriott Brand)
  • Homewood Suites (Residence Inn)
  • Home2 Suites (TownePlace Suites)

As sdsearch mentioned, some of Hilton Worldwide's brands are more consistent than others. Home2 Suites, Homewood Suites, Hampton Inn, and Hilton Garden Inn properties tend to be purpose-built and relatively new, and therefore pretty consistent. Waldorf Astoria Hotels & Resorts are split between newer, purpose-built properties and historic, well known luxury hotels, hence the comparison to both Ritz Carlton and Autograph Collection. Newly developed hotels use the Waldorf Astoria name prominently (e.g., Waldorf Astoria Park City, Waldorf Astoria Chicago, etc.), while heritage properties relegate it to a subtitle (e.g., The Roosevelt New Orleans, A Waldorf Astoria Hotel). Hilton Hotels & Resorts properties range from five star luxury resorts to middling three star hotels, though all are "full service." DoubleTree is certainly the least consistent, and often acts as the "catch all" for full service properties joining Hilton Worldwide from other hotel companies. As such, DoubleTree has no direct counterpart at Marriott, but the quality of its properties is roughly equivalent to those under the mainstream Marriott brand. Positioned further upscale than Springhill Suites, Embassy Suites also lacks a direct Marriott counterpart.
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