FlyerTalk Forums - View Single Post - IAG - why is the Iberia experience still not aligned to BA?

Aug 3, 2012 | 9:23 am

#10

gms

Join Date: Oct 2005

Location: South East, UK

Programs: BA Gold / GfL, Hilton Diamond

Posts: 2,464

Quote:

Originally Posted by PotNoodle

Here's a few explanations:

1. It has only been 18 months since the merger, it is not a long time to allign everything together. Even Delta who merged in 2007 still is integrating things together, such as the NWA 747 have a different and inferior product (apparently never been on that particular subfleet).

I think the term merger is very misleading.

While they may be trying to make back office functions more efficient and share resources, there is not a merger between BA and Iberia from a product perspective. They are simply part of IAG. So the 'product' will most likely continue to be quite different going forward.

It's a bit like Hilton Worldwide having a variety of brands and products - you don't expect to have the same experience in a Conrad compared to a Hampton Inn.

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