It is the replacement for the BOGO benefit. Trust me when I say that it is nothing like the BOGO benefit they took away last year. Also, they may be announcing some of the other "enhancements," that will be implemented March 1, 2013, must of which aren't going to make elites very happy. For example, I heard they will be offering Gold & Plats the option of taking breakfast in the restaurant at check-in (still Mon thru Fri only). However, the guaranteed lounge access benefit will no longer be available to Gold Elites!