FlyerTalk Forums - View Single Post - Increasingly annoying booking process on ba.com
Old Jul 28, 2012 | 9:08 pm
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Swanhunter
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Increasingly annoying booking process on ba.com

I quite like the new-ish homepage with the large picture depsite how much it has slowed the site down.

However I really DISLIKE the Ryanair-esque cross selling in the booking process. Even before getting to the flight prices there is a page of hotel offers. Why would I want to browse that when I don't even know what flights are available or if they are in budget. I can - just about - stomach the page after selecting flights which touts a whole range of mediocre hotels and poor value car hire/experiences but slowing down the actual flight search process is just silly.

When planning a weekend away with a range of destinations in mind - and thus a number of searches to perform - it makes for a very frustrating experience.
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